Launch

Gaye Francis March 7, 2014 1 Comment

In celebration of IWD we launched our new line of workwear for women overlooking the city from the Atrium in the Queen Victoria Women’s Center!

This was the start of the next chapter of this adventure that has been in the making for over 4 years. The idea started as a Women in Engineering initiative to tackle the issue of ill fitting protective clothing for women in our industry. Not only is the down sized men’s clothing unstylish but it is potentially unsafe.

This sentiment resonated with the excited and engaged audience.

As all the Directors are part of the industry, the range is designed for women by women with hands on experience in the engineering and construction industries. We are passionate about ensuring that the women in our industries are safe, comfortable and stylish when on work sites. We have a signature and maternity range.

We are hoping that our workwear will encourage discussion around diversity in the workplace.


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